Transforming The Aesthetic Society: A Patient-First Website Experience
Accentuated the mission of bringing beauty to life through a fluid design system that pairs aesthetic beauty with practical components. My team streamlined multiple sites into a cohesive, patient-focused experience, enhancing usability and boosting engagement.
Role:
Lead UI Designer
Worked along side:
Design Director
UX Lead
Before
After
Design Exploration
Authentic Beauty
This concept stays authentic to the beautification of the recent rebranding of The Aesthetic Society. The intent is to focus on the brand foundation set and move into the digital space.
An Effortless Extension
This concept is an artistic extension on the current brand. Introducing effortlessly precise line work to create movement through pages.
Design System
We built out a 50 page design system capturing everything from brand colors to error states on form fields.
Website
Worked with developers to build a custom website with 16 template pages.
